Spotting Mental Manipulation in Online Education: UpGrad, Simplilearn, and Udemy

When it comes to online education platforms such as UpGrad, Simplilearn, and Udemy, the primary motive of these companies is to generate revenue. Despite this, these platforms offer a valuable opportunity to gain knowledge and enhance professional skills. However, the sales tactics employed by these companies can sometimes appear manipulative.

Fear-Based Marketing Tactics

The marketing strategies used by these education platforms often play on the fear of missing out (FOMO). For instance, hot leads, which are individuals who are actively seeking education, are prioritized. This means that the moment you register or provide your contact information, you become a target for multiple follow-up calls. These calls often include statements such as, “We have a limited discount for one week only,” “The batch is starting soon,” or “This is the best offer you can get now.”

While these tactics might seem psychologically manipulative, they are designed to maximize conversion rates. Many people have dedicated their time and energy to refine these strategies because they result in a high number of successful outcomes. The individuals who call you are just like you and me—good people who have been trained to follow specific procedures. Their performance is assessed on a daily or weekly basis, and they receive their salaries based on their success rates.

Voice of Experience

As someone who has personally completed a Master’s program from UpGrad, I understand the value of these platforms. If you have any questions about these platforms, I would be more than happy to help you. Reach out to me on LinkedIn or via email, with specific subjects to receive a prompt response.

LinkedIn:

For more information about UpGrad, you can send a request with the subject line “Quora Request for UpGrad.”

Email:

Email me at anishmahapatra01@

Alternatively, you can fill out a form for a detailed response.

Conclusion

While the marketing tactics used by platforms like UpGrad, Simplilearn, and Udemy can be perceived as manipulative, it's important to recognize that these strategies are intended to optimize the success rates of their sales efforts. The individuals involved are simply following their job requirements and might not be individuals with malicious intentions. However, as a consumer, it's crucial to approach these platforms with a discerning mind. Consider reaching out to individuals who have directly experienced the programs to gain insight and make informed decisions. By doing so, you can ensure that the investment in online education provides a high return on your investment.