Revolutionizing Business Education: The New Logo of the Indian School of Business (ISB)
The Indian School of Business (ISB) has recently unveiled a brand-new logo that perfectly encapsulates its innovative and forward-thinking approach. This refreshing new identity reflects ISB's strategic direction, symbolizing progress and empowerment, core qualities that drive the institution's mission.
Dean Madan Pillutla: ISB's Commitment to Excellence
According to Dean Madan Pillutla, the new brand embodies ISB's relentless pursuit of excellence, fostering leaders who drive impactful change in a complex world. The rebranding comes at a time when ISB is evolving its curriculum and introducing new programs for young leaders, solidifying its commitment to shaping future-ready leaders for India and beyond.
The Modern Design of the New Logo
The logo's modern design features a bold clean sans-serif wordmark that is directionally oriented to move forward and upward, conveying a sense of progress and empowerment. This fresh look is courtesy of brand consultancy Landor, who partnered with ISB to bring this vision to life.
Key Features of the New Logo
Modern Design
The logo incorporates a bold clean sans-serif wordmark which enhances its contemporary appeal. The design is directionally oriented to signify progress and empowerment, aligning with ISB's strategic goals.
Symbolism
Elements within the logo, such as a vibrant blue colour, symbolize innovation and forward-thinking. The logo's upward movement conveys a sense of advancement and ambition, essential qualities for an institution focused on leadership development.
Strategic Alignment
According to Dean Madan Pillutla, the new brand identity encapsulates ISB's relentless pursuit of excellence and its commitment to nurturing leaders who can effect change in a complex world. This aligns with ISB's broader strategy of evolving its curriculum and programs to meet future challenges.
Overall, ISB's new logo is a powerful statement of its role in shaping the future of business and leadership. We cannot wait to see the impact it will have!