Navigating the Gig Economy: Strategies for Art Students to Build a Sustainable Career
In today's gig economy, artists face unique challenges that traditional day jobs or even educational routes such as an MFA may not fully prepare them for. Aspiring artists must find a delicate balance between pursuing their passion and securing a stable financial foundation. This article explores specific strategies art schools can implement to better prepare students for the realities of making a living as a full-time artist in today's gig economy.
The Importance of Diversification
Art students should not limit themselves to traditional courses like web design, graphic design, and digital arts. These skills provide a strong foundation but do not guarantee financial security. Additional training in IT courses or other fields can offer a backup plan. For instance, learning basic web development, digital marketing, or project management can open up opportunities in tech companies or creative agencies.
Day Jobs and Side Hustles
The key is finding a day job that complements their artistic aspirations without sapping their soul. Jobs in the construction industry are a double-edged sword; while they can provide a steady income, the physical strain and risk of injury are significant drawbacks. Students should consider short-term contracts or freelance work in their local community, which can often provide more flexibility and lower stress.
A studio in the same place as their living quarters, often referred to as a work-from-home studio, is highly recommended. This approach reduces the rental expenses and can foster a more productive and creative environment.
Making the Most of Education
Embarking on an MFA is a significant decision. While it can provide valuable networking opportunities, financial support may not be available, leading to the possibility of accruing debt. Graduates often find themselves in part-time teaching positions, which can be emotionally draining and may prevent them from focusing on their art.
An alternative path is obtaining a teaching certificate for K-12 schools. This option provides financial security, a pension, and the opportunity to make a positive impact in the community. Many schools close at 3 PM, allowing those with such a job to work on their art until 9 PM or later.
Art Career Workshops: Equipping Students for the Real World
Art schools can offer comprehensive courses such as an Art Career Workshop, which covers a range of topics including starting a business, tax planning, selling art, gallery entry, grants and residencies, and exhibition applications. Real-world experiences and interviews with recent graduates provide invaluable insights.
Today, the online landscape has expanded the scope of these workshops. Discussing video promotions, social media, and digital marketing can be integrated into the curriculum to ensure students are equipped to thrive in the digital age. Additionally, providing book reports on self-help and artist biographies can inspire and guide students as they navigate their artistic journeys.
Conclusion
Art schools have a crucial role in preparing students for the realities of the contemporary gig economy. By integrating diversified skill sets, focusing on soul-sustaining day jobs, and offering comprehensive career workshops, these institutions can help students build a sustainable career in the arts.