Imprint of Print Media: A Personal Journey Through Advertising Influence
The impact of advertisements in print media, particularly in the realm of personal and professional development, cannot be understated. From the groundbreaking Google Beetle commercials of the 1970s to the myriad of books that shaped my perspective, this journey explores the factors that significantly influenced my relationship with advertising.
Revolutionary Advertising in Print Media
The VW cBeetle commercials were revolutionary in their time in America, competing against overwhelming V8 monstrosities such as the Chevrolet Impala. These commercials marked a shift towards a more relatable and whimsical approach to marketing, a stark contrast to the aggressive and often sleazy advertising that dominated the era.
The Role of Books in Shaping My Perspective
However, not all influences came from the realm of advertisements. Growing up in a household surrounded by books played a crucial role in shaping my beliefs and values regarding marketing and consumerism. One of the formative books I read was a copy of The Devil's Disciple by George Bernard Shaw, a play that provided early insights into the human condition and societal dynamics.
Another influential book was Understanding Media by Marshall McLuhan, which introduced me to the concept of media as the extension of man. While I initially agreed with McLuhan's ideas, my skepticism grew as I delved deeper into media studies and marketing strategies. Eventually, I developed my own viewpoints that differed from McLuhan's, reflecting the complex nature of my relationship with media.
The Impact of Books on Advertising Sensitivity
My passion for reading has only intensified over the years, with a constant demand for new narratives and perspectives. Reading has been a constant companion, helping me to cultivate critical thinking skills and develop a heightened sensitivity to marketing tactics. In a world saturated with advertisements, this sensitivity has allowed me to navigate the landscape of print media advertisements more effectively.
Avoiding Exposure to Print Media Ads
Despite my love for books, I generally make a concerted effort to avoid being exposed to print media ads. When shopping, I pay little attention to brands and focus almost exclusively on prices. My purchases are guided by necessity and personal desire, with little influence from advertised qualities or brand names. Occasionally, I might consider an advertised product, but only after thorough consideration and reflection.
Personal Experience with Advertising
It is impossible to completely avoid exposure to advertising, and sometimes, I find myself being drawn to a product merely because it has been advertised. However, I take a critical approach, considering whether the product is truly needed or desired. I believe that advertising can work at the margins, influencing consumer decisions subtly and strategically.
For example, I tend to opt for store brands for necessities, often making exceptions for items deemed worth the extra cost. When it comes to over-the-counter medications, I prefer generics, as they are legally required to provide the same drug at a lower price point. My approach ensures that I save money while making informed decisions.
Conclusion
The influence of print media advertisements, while pervasive, does not hold sway over my purchasing decisions. By approaching advertisements with a critical and perhaps skeptical eye, I have learned to discern which products truly meet my needs and which are merely marketing ploys. Books and personal experiences have shaped my views, allowing me to navigate the complex world of print media advertisements with an understanding and discernment that benefits my financial and personal well-being.