Explainer Videos: The Ultimate Tool for Effective Marketing
Explainer videos are a powerful and engaging way to communicate your message to potential customers. These bite-sized videos are designed to explain complex concepts, products, and services in a way that is easy to understand. With the right creation and marketing strategies, explainer videos can significantly boost your online presence and sales.
What are Explainer Videos?
An explainer video, also known as a homepage video, overview video, or conversion video, is a short, engaging video designed to explain your company, product, or service in a way that your audience can understand in two minutes or less. The typical structure of an explainer video covers four key points: the problem, the solution, the features and benefits, and how the solution works.
Why Use Explainer Videos?
Explainer videos are a great tool for businesses and organizations of all sizes. Here are some reasons why you should consider creating one for your business:
-Highly Visual: 90% of the information transmitted to the brain is visual. This means that visual content, like videos, is processed 60,000 times faster in the brain than text. Additionally, 80% of people prefer to watch a video rather than read text.
-Engaging: Videos capture the viewer's attention in a way that text cannot. According to studies, videos can increase engagement by 80% and conversion rates by 80%.
-Improved SEO: Videos help improve the SEO of your company. They make your company look fresh, fun, and engaging. This is especially beneficial when it comes to content marketing and search engine optimization.
-Shareable: Videos are easy to share on social media, which can help increase your brand's reach and visibility.
-Appealing to All Sizes: Whether you're a small start-up or a big corporate, explainer videos can help your business reach a wider audience and explain your products or services in just minutes or seconds.
How to Create an Effective Explainer Video
To create a great explainer video, you need to focus on several key aspects:
Duration
Keep your explainer video to two minutes or less. This is the optimal length to keep your audience engaged while still delivering the necessary information.
Clarity and Consistency
Your video should be clear and concise. Avoid using technical jargon and focus on explaining your product or service in simple terms.
Conversation Tone
Use a conversational tone to make your video more relatable and engaging. People prefer to hear a human voice rather than robotic narration.
Benefits, Not Features
Focus on the benefits of your product or service, rather than its features. This helps your audience understand how your product or service can solve their problems.
Call-to-Action
Include a specific call-to-action to guide the viewer on what to do next. This could be to visit your website, sign up for a service, or request a free consultation.
How Sarvotarzan Creates Explainer Videos
At Sarvotarzan, our team of professionals creates explainer videos that are not only effective but also affordable. Here's how we create a concept for your explainer video:
Discovery
We start with a discovery phase where we understand the company, product, or service you are trying to explain. We meet as a team to brainstorm creative ways to present and explain the content.
Brainstorming
We throw out plenty of ideas, both good and bad, before refining a few to ultimately present to you. Sometimes, we use a framework like a metaphor or use case to explain what you do. In other cases, it might be a unique visual approach that drives the message home.
Strategic Balance
A good explainer video concept needs to balance creative and strategy. The creative aspect is required to engage the viewer and give them a reason to care about your video. The strategic aspect is required to ensure the message resonates with your audience and motivates them to take the desired action.
Where to Use Explainer Videos
Explainer videos are typically used at the top of the funnel, during the consideration phase. Here are some places where you can effectively use your explainer video:
Homepage
Use your explainer video on your homepage to introduce your brand and products/services to potential customers.
Product/Service Pages
Embed your explainer video on your product or service pages to provide more in-depth information and increase engagement.
Newsletters
Incorporate your explainer video into your newsletters to keep your audience engaged and informed about your products or services.
Trade Shows and Sales Meetings
Show your explainer video at trade shows and sales meetings to demonstrate the value of your product or service.
Contact Us for Your Explainer Video Needs
At Sarvotarzan, we are your secret weapon for creating amazing explainer videos. Our team will produce videos that rock and they're affordable at the same time. To get started today, contact us at contact@ sarvotarzan. org or call or WhatsApp us at 91 8447252168.